The current beverage market is witnessing a drastic change in the search for safe and healthy energy drinks to consumers. Faced with this potential business expansion opportunity, enterprises should prepare all resources for research and development. Let’s join WANA Beverage, who manufacture energy drink, update the latest information about the new generation energy drink through the following article!

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Prejudice about energy drinks

Energy drink is the common name for a beverage designed with the purpose of replenishing energy and improving performance for the mind. This drink is a combination of caffeine, sugar, B vitamins, amino acid derivatives and herbal extracts from ginseng or Guarana. With a strong taste, energy drinks are attractive to everyone, especially teenagers and young people.

Today, the trend of consuming health is receiving a lot of attention. So, despite being a popular product in the beverage market, energy drinks have been met with a number of questions and stereotypes about the benefits and harms.

Most energy drinks contain large amounts of caffeine, which stimulates brain function and enhances concentration and alertness. Many health experts recommend that consuming too much caffeine over a long period of time will greatly affect the cardiovascular and nervous systems, and increase the risk of high blood pressure. In addition, energy drinks have also been reported to have a negative effect on users’ blood sugar regulation.

In recent years, the energy drink market has seen remarkable changes in the development of healthy products to keep up with consumer trends. In particular, the competition for energy drink market share in Vietnam is becoming more difficult and fierce with many famous domestic and foreign brands.

Analysis of energy drink processing studies on the market shows that energy drinks account for 18.24% of the market share of soft drinks in Vietnam. It can be seen that energy drinks with healthy elements can become the first choice for young customers (students, office workers, …) and groups of customers paying attention to health, sports in the near future.

New generation energy drinks, changing user stereotypes

Today, with the terrible consequences brought by the Covid-19 pandemic, consumers of Gen Z and Y (Millennials) always put health criteria first and have a deeper awareness in choosing products. Products.

With increasing consumer demand, businesses have embarked on the research and development of energy drinks to produce many new generation energy drink product lines with many different designs and food flavors. together.

Before the attraction of this fertile land, the above products were still very new and have not been exploited by many people. Businesses will not want to miss the opportunity to develop products and take the throne in this potential beverage market.

Energy drink based in tea drink

Tea-based energy drinks have broken out quickly in this race, and have become the favorites of generations of consumers, regardless of industry. Because this product has “hit” today’s demand, tea has helped energy drinks solve health prejudices.

Instead, the caffeine in black tea, green tea and Yerba mate contained in these product lines is gradually being used to replace caffeine in coffee, because tea has good active ingredients and is less harmful to health. strong. Besides, these ingredients also immediately replenish energy for the body, help you fight fatigue and improve your mood.

Energy drinks supplemented with functional foods

To catch up with the new trend, tea-based energy drinks are extracted from organic green tea, containing amino acids L-theanine, hyaluronic acid, alpha-GPC to help boost the brain, reduce stress and protect the nervous system.

According to energy drink processing researchers, the drinks are made using 100% natural ingredients in the production process. As a result, the products will add a lot of functional ingredients from caffeine, calories, collagen peptides and vitamins such as vitamin C, vitamin B to increase energy, improve concentration and support the immune system of the user’s body.

In addition, the “natural” element in the composition of energy drinks brings a lot of health benefits. To be able to meet the needs of users, brands have launched a new line of sugar-free products. This energy drink possesses many beneficial nutrients such as vitamins, guarana, amino acids, taurine that help increase endurance and improve blood flow.

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Facing the strong growth momentum of the new generation energy drink market, it is promising that businesses will still be extremely active and expand their market share in the future. Seize the opportunity while this “door” is still open, contact the energy drink research and processing unit, WANA Beverage, to develop this new drink! We manufacture energy drink and more!

ASIA FOOD AND BEVERAGE COMPANY LIMITED (ASIA FOOD AND BEVERAGE CO.,LTD)

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