Summer is just around the corner, and what better way to stay cool and refreshed than with a cold, sparkling glass of private label seltzer? As the temperatures rise and the sun beats down, many people turn to refreshing beverages to quench their thirst and beat the heat. Private label seltzer is the perfect choice for summer, offering a low-calorie, refreshing option that can be enjoyed on its own or mixed with your favorite flavors and garnishes. Whether you’re relaxing by the pool, hosting a backyard barbecue, or simply enjoying the outdoors, private label seltzer is the ultimate summer beverage.

What is Private Label Hard Seltzer?

Private label seltzer is a type of carbonated water that is produced and sold by retailers under their own brand name instead of a well-known national brand. Private label seltzer has gained popularity in recent years as consumers have become more health-conscious and are looking for a low-calorie, refreshing alternative to sugary soft drinks.

The private label hard seltzer flavors fit your summer taste 

• Watermelon: Watermelon is a classic summertime flavor and makes for a delicious and refreshing hard seltzer. Many brands offer watermelon flavored seltzers thanks to its freshness. 
• Lemon-Lime: Lemon and lime are both light, citrusy flavors that are perfect for hot summer days. This is the best choice for many customers in the world. Lemon-lime is always on top! 
• Tropical: If you’re looking for a more exotic flavor, tropical seltzers are a great option. Some brands offer tropical flavors like Pineapple Mango and Papaya Passionfruit that are perfect for sipping by the pool or on the beach
• Grapefruit: Grapefruit is a tangy, citrusy flavor that pairs perfectly with the light, bubbly nature of hard seltzer. Grapefruit-flavored seltzers that are both refreshing and satisfying for you. 
• Peach: Peach is a sweet and juicy fruit that is perfect for summertime sipping. Peach flavor in hard seltzer is so light and flavorful, you gonna love this! 
• Raspberry: Raspberry is a tart and fruity flavor that is perfect for those who prefer a slightly more intense taste. 
• Blueberry: Blueberry is a sweet and slightly tangy flavor that is perfect for those who want a little bit of fruitiness in their seltzer. 

The benefits of private label hard seltzer

Private label hard seltzer is a type of alcoholic beverage that is produced and sold by retailers under their own brand name instead of a well-known national brand. Here are some benefits of private label hard seltzer

Hard seltzer cocktail with raspberries and lime on a gray stone table top. Copy space.

Cost-effective

One of the main advantages of a private label hard seltzer is that it can be produced and sold at a lower cost compared to branded seltzers. This is because retailers can save on the costs associated with marketing, advertising, and distribution.

Control over production

By producing their own hard seltzer, retailers can have greater control over the production process and ensure that the product meets their exact specifications. This can result in a higher-quality product that is more consistent and satisfying for customers.

Differentiation

Private label hard seltzer allows retailers to differentiate themselves from competitors and build customer loyalty by offering a unique product. With the growing popularity of hard seltzers, retailers can offer their own unique twist on the product and stand out in a crowded market.

Branding opportunities

Private label hard seltzer also offers branding opportunities for retailers. By creating their own label and packaging, retailers can build brand recognition and increase customer loyalty.

Customization

Private label hard seltzer allows retailers to customize the product to meet the tastes and preferences of their customers. This can include selecting the flavor profile, alcohol content, and even the can design.

In conclusion, private label hard seltzer is an exciting opportunity for retailers to enter the rapidly growing market for alcoholic seltzers. With its cost-effectiveness, control over production, and branding opportunities, private label hard seltzer is a great way for retailers to differentiate themselves from competitors and build customer loyalty. By customizing the product to meet the tastes and preferences of their customers, retailers can create a high-quality and unique product that stands out in a crowded market. As the demand for hard seltzers continues to rise, private label options offer an attractive and profitable solution for retailers looking to capitalize on this trend.