As a large country with the largest population in the world, China has become an ideal market for global F&B businesses. Not only that, the consumption trends of this market also have many influences on the global F&B industry, such as the sustainable growth of dairy foods and beverages. Many food and beverage suppliers research and analyze the new trends to catch up with the industry.

Read more: Milk Tea – A Potential Niche Market For F&B Businesses

Older customers become more fashionable

In the country of billions of people, with the development of science and technology, the frequency of using social networks as well as online shopping of older customers is not inferior to that of young people. They are interested and want to test new services and products.

In addition, because the “fashionable” habits make them feel younger and more enjoyable. Trendy shopping habits also make them have more things to share with friends and children.

F&B for children led by the behavior of Millennials and their children

The Internet and e-commerce are on the rise in China, and Millennials are the generation dominating these new technologies. At the present time, most Millennials have become parents. They ask more for products used for their children. The most sought-after products in the market are functional products that meet the psychological and physical needs of children.

Dairy foods are also very popular. With a variety of brands and flavors, Millennial parents not only choose the right products for their children, but also let their children have the right to choose their favorite flavors and products. And it is this convergence that has created new needs for the children’s F&B niche.

Women prefer low-alcohol drinks

Women dominate the low-alcohol beverage market in China, according to the “She – Economics” study. The reason is because, this drink helps them relieve stress and pressure but does not affect their image of elegant, modern and independent women.

Tea becomes more popular with young people

The tea flavor market in China is witnessing a “rejuvenation”. New packaging, creative flavors and a “chill” space have succeeded in attracting young consumers. Designing special services for young customers so that they can express their values, attitudes and lifestyle is the success of Chinese tea brands.

Protein supplements are also in the spotlight

Demand for protein has grown by 20% globally over the past five years and China is no exception. In the country of billions of people, protein really shines when health concerns soar.

Probiotics products expand market share

With a growth figure of 15% per year and a market value expected to reach USD 13.93 billion by 2022, it shows the strong growth potential of Probiotics products. Even 74% of Chinese consumers have noticed health benefits of probiotics.

Read more: Healthy Body With Fully Prebiotics & Probiotics

As the most populous country in the world, China’s market and customer needs greatly influence the F&B industry. Therefore, many food and beverage suppliers have to learn to meet that demand, and at the same time create and market direction with new products. With good health criteria, modernizing available products, WANA Beverage is confident to be one of the food and beverage suppliers to meet your needs!

ASIA FOOD AND BEVERAGE COMPANY LIMITED (ASIA FOOD AND BEVERAGE CO.,LTD)

• Hotline : (+84) 93 575 0088
• Phone : (+84) 93 575 0088
• Email : inquiry@asiafnb.com
• Add : 10/9 Vo Thi Sau Street, Tay A Town, Dong Hoa Ward, Di An District, Binh Duong Province.
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