Milk tea has become a “remembering” drink in many markets. Particularly in Vietnam, in recent years, milk tea has always proved its leading position and has not shown any signs of cooling down. The market share of milk tea-flavored beverages and foods gradually expands and becomes a unique and new culture in the current Vietnamese society. And because of that, this is a particularly potential niche market that private label drink manufacturers should not ignore.

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Milk tea is a favorite product of youth

According to a recent report by Fortune Business Insight, the APEC region will hold the largest share of the milk tea market in the period 2020-2025. Also during this period, the milk tea flavored food and beverage market is expected to reach $2.49 billion with a double-digit compound annual interest rate (10.7%).

Besides developing new product lines using milk tea flavor, manufacturers also focus on developing milk tea flavor. Currently, milk tea has been combined with some other fruit flavors such as peach, lychee, passion fruit, mango, …. This variety and sweet and gentle flavor has made milk tea sit on the chart of the most favorite flavors besides coffee, tea, chocolate, etc.

Information from Grab, the milk tea market in Southeast Asia is currently experiencing strong growth. On average, a consumer will drink about 4 cups of milk tea/month. In particular, the two neighboring countries, the Philippines and Thailand have the largest consumption of milk tea in the whole region. In addition, milk tea also became the second most ordered food item in Singapore, after fried chicken.

Particularly for the Vietnamese market, since its appearance in 2000, milk tea has become the second most popular drink. Among the customers consuming milk tea, women account for 53% and young people. aged 15-22 accounted for 35%.

In total, across the country, there are more than 1,500 large and small milk tea shops with a variety of brands from popular to luxurious. It is these things that have laid the foundation for the development of shops selling milk tea ingredients.

The most popular milk tea flavors today

Black tea milk tea

Tea is one of the two main ingredients to make milk tea, and among the popular teas used to make it, black tea is a prominent name favored by consumers.

Until now, black tea is still used very popularly around the world, from Asian countries to Western countries. And with so many healthy uses, it quickly became the most popular milk tea ingredient.

Following the success of black tea milk tea, other tea lines also quickly penetrated the milk tea market. These new milk tea lines are also quickly loved. However, black tea flavored milk tea still retains its charm over the years.

Taro flavored milk tea

A new taste of milk tea full of sweetness and charm. Taro milk tea is loved by many diners because of its unique flavor that combines smooth cream, greasy milk tea, sweet like vanilla and the cool taste of tea.

Taro is not a popular milk tea ingredient in Europe. However, when enjoying the wonderful taste of this milk tea, many people were surprised and delighted. And besides developing taro-flavored milk tea lines, this is also a potential flavor for F&B businesses.

Thai milk tea

Thai milk tea is a very famous symbol of the colorful cuisine in the country of the Golden Temple. This milk tea flavor is also very popular with many milk tea followers around the world.

Thai milk tea has a rich, delicious taste with a smooth texture. Moreover, besides green Thai milk tea that everyone is familiar with, red Thai milk tea with its characteristic orange color is also a dish you should not miss. This color is not less attractive than the purple color of taro milk tea, especially making young people excited.

Matcha milk tea

As a taste from Japan, matcha became a favorite flavor when the trend of “eating for health” became popular. And not only appearing in milk tea, matcha is also a very familiar flavor in teas, cakes, ice cream, etc. Currently, this is one of the most popular milk tea flavors.

Black sugar milk tea

Considered the best version of milk tea according to consumers, black sugar milk tea possesses a smooth, sweet taste. Initially, the introduction of the black sugar milk tea product line of Tiger Sugar (Taiwan) caused a fever. And over time, it remains one of the most popular flavors enjoyed by users all over the world.

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Contrary to predictions, it will be a long time before milk tea can leave its “throne”. The appearance of new milk tea flavors such as strawberry, peach, kiwi, etc. has blown a new wind into this potential market. And to be different, private label drink beverages must constantly update trends as well as apply R&D processes for new products as soon as possible.

ASIA FOOD AND BEVERAGE COMPANY LIMITED (ASIA FOOD AND BEVERAGE CO.,LTD)

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